Software product managers must often lead in complex situations without exerting direct authority or control. The function of SPM Orchestration, as coined in ISPMA’s SPM Framework, includes a rich yet open collection of instruments for these situations.
But how are these instruments applied effectively in the various settings of a software product manager’s daily life? This Deed Dive Workshop will provide a forum for intense and fruitful experience exchange of software product managers. A structured discussion format (Lean Coffee), along with a crisp introduction and prepared lightning talks, allows participants to set their own agenda and receive optimum outcomes for their specific questions of interest.

Watching the trends, Intelligent Automation is here to stay! What will the world look like? In this workshop you will be active in teams, creating possible scenarios including Intelligent Automation, using our given methodology. You will also learn what scenarios other teams foresee.

With all the hype in the software world about methodologies and techniques, it is tempting to be hip and jump on what’s hot. But does that always make sense for the product and the organization? Are there any decision criteria? Are there more fundamental trends and developments beyond the latest fad? How can you as a software product manager find your way in the jungle?

Customer Journey Mapping is a tool that is typically related to service design or usability topics. However, as business models around software products evolve to include more service offerings, and human-centric design becomes the norm in the software industry, journey maps are steadily entering the toolbox of Product Managers to enable them gather insight of the end-to-end persona experience, and plan targeted product enhancements to improve it.

The presentation will provide an overview of the regulations of the EU's General Data Protection Regulation (GDPR) relevant for companies and put a particular focus on new developments for software-as-a-service offerings and new regulations for software (privacy by design and privacy by default).

Product management is a key success factor for software products as it spans the entire life-cycle and thus provides both a technical and business perspective. It closely relates to requirements engineering in its focus on value-orientation and consistency across releases. This presentation provides an overview on software product management and experiences with introducing, improving and deploying the role of a product manager. Participants can ask own questions and thus boost their software product management competences.

As part of Victor Buck Services’ overall company strategy the Product Management program is a key building block. This is a very new element to the organization. We need to be able to strategically position our products (key differentiation, value added proposal), with a firm participation/buy-in by internal and external customers and leverage our competitive advantage over the different industries we are serving today and new ones tomorrow. The digital journey is of course at the heart of this. And Time2Market is very high on the agenda.

The workshop is to describe the state-of-the art and practice of release planning. In times of more and more adaptive development, the value of planning in general needs to be revisited. With the comprehensive information available from all kinds of repositories, forums and user groups, the process and participation in the release planning process needs to be changed. The workshop is designed to provide processes to support analytical product release planning and illustrates its value by case study results.

Building a world class Product Management organization requires objective decision making. Learn how using an end to end toolchain (with a-ha! and Jira) to support scoring based on impact to the company ultimately creates value for our customers.

How do we document and share our software product strategy?This is not a trivial question: As we typically operate in fast-moving markets and constantly evolving organizations, it is hard to find the time to document product strategy at all, to keep it up to date, to put it into formats that are useful for sharing the strategy with different types of stakeholders, and to do all of this efficiently. This session will briefly recap which topics need to be covered in a software product strategy, present some key elements and tools that we have frequently seen used in software strategy documents, and open up the discussion for session participants to discuss their experiences and share best practices.