For another year, the Software Product Management Summit is taking place in the heart of Europe with a mission to bring together product managers of software and software-intensive products for a lively and informal 2-day gathering. During the event, you will be learning from industry and academic leaders, engage in hands-on sessions, exchange ideas, and expand your network of professional contacts. This year, we are also celebrating ISPMA's 10th birthday at the summit!
The first of 3 exciting keynotes at SPM Summit 2019
Many hands and many brains are required to build for, introduce to and keep software products in the market. Software Product Managers are ultimately representing the product and are accountable for sustainable success of their products. Software Product Managers are information brokers, discoverers, prioritizers, communication hubs, subject matter experts and, yes, humans. Everyone in the software industry knows that it is already a challenge to manage all required activities and tasks for one product with one team. Learn how Timo introduced a software product management methodology at SAP that enables his product managers and the whole product teams to overcome the orchestration challenges which are coming at scale within a global enterprise like SAP.
Product management in many companies is based on the opinions of customers and the product managers themselves. With the rapidly shortening feedback loops, it becomes increasingly feasible to shift from opinion- to data-driven decision making. In this keynote, Jan Bosch will discuss several techniques that have been developed in the context of Software Center (www.software-center.se) and that have been adopted by the partner companies. The concepts will be illustrated with several industrial examples and cases.
Join the Pre-Conference Workshop
This workshop is designed for product, pricing, & marketing experts that are interested to improve their skills in developing pricing and monetization strategies for their company’s software offering. Whether it’s B2C or B2B, this workshop will ensure attendees are familiar with best-in-class approaches to creating value-based pricing strategies with the use of leading-edge pricing tools.
Become Our Partner
Becoming a partner to the Software Product Management Summit creates opportunities to:
Demonstrate your support for establishing excellence in Software Product Management
Get exposure to the growing ISPMA community of professionals
Elevate awareness for your brand across companies and professionals from all continents and different industries
There are different partnership options available.
Interested to become a partner? Contact us at firstname.lastname@example.org.