For another year, the Software Product Management Summit is taking place in the heart of Europe with a mission to bring together product managers of software and software-intensive products for a lively and informal 2-day gathering. During the event, you will be learning from industry and academic leaders, engage in hands-on sessions, exchange ideas, and expand your network of professional contacts. This year, we are also celebrating ISPMA's 10th birthday at the summit!
The first of 3 exciting keynotes at SPM Summit 2019:
Product management in many companies is based on the opinions of customers and the product managers themselves. With the rapidly shortening feedback loops, it becomes increasingly feasible to shift from opinion- to data-driven decision making. In this keynote, Jan Bosch will discuss several techniques that have been developed in the context of Software Center (www.software-center.se) and that have been adopted by the partner companies. The concepts will be illustrated with several industrial examples and cases.