SPM Summit 2027 Student Case Competition

About the SPM Summit

SPM Summit India is an annual event that brings together product management professionals, thought leaders, and experts from all around the world. This informative and engaging event aims to share knowledge, insights, and best practices in the field of product management.

At SPM Summit India, attendees get the opportunity to learn from industry experts, network with peers, and explore the latest trends and innovations in product management. The event features keynote speeches, interactive workshops, and panel discussions covering a wide range of topics under software product management. Overall, SPM Summit India is a must-attend event for anyone seeking to enhance their product management skills and expertise.

ISPMA has been hosting the annual event in India in collaboration with IIM Bangalore.

The 9th edition of the Summit is scheduled from 11th - 13th February 2027 at IIM Bangalore Campus

Conference Theme

“Redefine Product Management for the Agentic Era – Deliver Enterprise-Scale ROAI (Return on AI)”

Student Case Competition – Call for Entries

What if your next big product idea could put you on stage at IIM Bangalore?

The SPM Summit India 2027 Student Case Competition invites aspiring product leaders to move beyond classroom theory and showcase how strategic thinking, customer-centric innovation, and AI can solve real- world business challenges.

In the Agentic Era, Product Management is not just about adopting AI. It’s about choosing the right problems, making informed decisions, building trust, and delivering measurable outcomes for customers and businesses alike.

SPM Summit 2027 Student Case Competition Details

We are pleased to present four carefully curated case studies spanning diverse industries, offering students an opportunity to apply strategic thinking, problem-solving, and innovative product management approaches to real-world business challenges. Students are invited to select a case study of their choice and develop a well-structured, innovative solution in accordance with the provided guidelines.

1. FinTech: Reimagine financial analysis through Agentic Intelligence.

2. EdTech: Enhance learner engagement, completion, and employability.

3. HealthTech: Transform claims management with predictive intelligence.

4. Consumer Tech: Empower customers to make confident purchase decisions.

Choose one case study and craft a compelling product presentation-

1.Problem & Opportunity

What is the most important customer problem you will solve?

2. Customer & User Insight

Which customer segment will you prioritize, and what do you understand about them that the marketplace currently does not solve?

3. Customer Journey

Map: Discovery → Consideration → Comparison → Decision → Purchase → Delivery → Return Identify the key friction point.

4. Product Strategy

Define your value proposition and outline 3–5 priority product capabilities.

5. AI & Intelligence

Explain:

• What should the product understand, predict or recommend?

• What customer/product data would be useful?

• Where would AI/ML/GenAI create meaningful value?

• Why is AI better than a simpler alternative?

• How will you maintain trust and customer control?

• AI/Intelligence is expected to be a meaningful component of the proposed solution.

6. MVP & Roadmap

• Show what you would launch within six months.

• Clearly state: What will you NOT build?

7. Metrics & Business Impact

Define:

• One North Star Metric

• 3–5 supporting metrics

• Customer impact

• Business impact

8. Experiment, Risks & Trade-offs

Show the first experiment you would run and identify the most important risks.

Who can Participate

The competition is open exclusively to second-year students enrolled in a full-time MBA programme.

How to Participate

Participating teams must submit their case study solutions in a PowerPoint presentation. Submissions should

be uploaded via the designated Google Form link and must adhere to the competition guidelines.

Case Studies - Please refer to the case studies in the attached document - Link to the Case Study Document

FAQ - Please refer to the FAQ document for additional questions - Link to the FAQ

Submission- Please submit your submission using the Google form Link

Key Dates

1. Submission Deadline: 20 November 2026

2. Finalist Announcement: 07 December 2026

Your Opportunity - The top 3 teams will present their strategies live at SPM Summit India 2027, engaging with leading product practitioners, industry experts, and academia.

Prize Details

• First prize: ₹20,000

• Second prize: ₹15,000

• Third prize: ₹10,000

Queries: Please contact us at: spmsummitindia@ispma.org.

All the Best - we look forward to your innovative solutions!

Student Track Committee

Prof. Amit Karamchandani, Student Track Chair, Program Chair (MBA)- HSB - Hari Shankar Singhania School of Business

Prof. Merlin Nandy, Professor, IIM Sambalpur

Abhijit Bendigiri, Co-Founder, One SG Technologies

Ankita Parihar, Founder, Utpan

Sreeharish Prabhakaran, Product Manager, Ellucian