Software product managers must often lead in complex situations without exerting direct authority or control. The function of SPM Orchestration, as coined in ISPMA’s SPM Framework, includes a rich yet open collection of instruments for these situations.
But how are these instruments applied effectively in the various settings of a software product manager’s daily life? This Deed Dive Workshop will provide a forum for intense and fruitful experience exchange of software product managers. A structured discussion format (Lean Coffee), along with a crisp introduction and prepared lightning talks, allows participants to set their own agenda and receive optimum outcomes for their specific questions of interest.

Andreas Birk is founder and principal consultant of Software.Process.Management, committed to establishing software processes that create business value. His focus areas are Agile Requirements, Software Process Improvement, and Software Product Management. In more than twenty-five years in the software industry and with leading applied research institutions, Andreas has built a profound understanding how software engineering contributes to sustained business success. Andreas holds a diploma (Dipl.-Inform.) in software engineering and economics, and a PhD in software engineering (Dr.-Ing.) from Technical University of Kaiserslautern, Germany. He is a member of ACM, IEEE CS, ISPMA, ASQF, and GI.