SPM SUMMIT ONLINE RECHARGE

Value Proposition Development for Deep Tech Innovations

Date & TIME: 16 JUNE 2021 14:00 - 15:45 CEST

SPEAKERS: FELIX SCHÖNHOFEN & FRANCO GATTI

What This SESSION is About

Deep tech startups and corporates with a strong research arm face the same problem when trying to leverage technology breakthroughs into successful new products: 

• How to discover use cases where the new technology enables a superior value proposition that resonates with customers?

• And how to make sure the product team doesn’t lose sight of the value proposition during subsequent product development cycles?

This webinar provides insight to the problems via two presentations and an panel discussion with the speakers, incl. Q&A

About SPEAKERS

Felix Schönhofen is from University of Stuttgart, presenting an approach to discover measurable fit between product functions and customer needs, laying the foundation for successful value propositions.

Franco Gatti is from ABB, presenting that creating a strong, quantitative value proposition at the beginning of development can be used as a true north star to guide the cross-functional development team.