Product managers spend tremendous energy/time in product planning: developing product strategies, ranking features, defining releases, and managing backlogs.  But our internal stakeholders rarely agree on with each other – or with us – about priorities or trade-offs.  We often change our priorities to satisfy internal stakeholders rather than external customer markets.  How do we understand stakeholder behavior and get more of the right thinks into our releases?

Rich Mironov is a software executive and serial entrepreneur. He provides full-time and interim product leadership to technology companies.

He has been the “product guy” at six Silicon Valley tech start-ups including as CEO and VP Marketing/Products. Rich founded the first Product Camp, now a worldwide series of unconferences where product managers network, teach, learn and share. His Product Bytes blog covers software, start-ups, product strategies, Silicon Valley, and the inner life of product managers. This turned into his book “The Art of Product Management.”

Rich lectures widely at business schools and executive education programs, served on the SVPMA board, and chaired the first product manager/ product owner track at the Agile Alliance’s annual conference. Rich has a BS Physics from Yale and an MBA from Stanford.