CUSTOMER-SPECIFIC TAILORABILITY OF YOUR B2B SOFTWARE PRODUCT – THE GOOD, THE BAD AND THE UGLY

Date & Time: 09 JULY 2020, 17:00 - 17:45 CEST

Speaker: Hans-Bernd Kittlaus, ISPMA and InnoTivum Consulting

What This Webinar is About

B2B customers of software and software-intensive products usually expect options how they can adjust the software to their specific needs. Vendors have to offer this kind of tailorability in their products if they want to be successful. In this session, a classification of tailorability options is introduced and the business implications and consequences are discussed from a vendor and a customer perspective.

About Hans-Bernd Kittlaus

Hans-Bernd Kittlaus is the chairman of ISPMA e.V. (www.ispma.org). He is also the owner and general manager of InnoTivum Consulting (www.innotivum.com) which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working internationally as a trainer, coach and consultant for both corporate IT organizations and companies in a number of industries. He has trained hundreds of product managers in more than 80 SPM trainings including all five ISPMA-based training modules. He is a frequent presenter at conferences and has published numerous articles and books, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (with Samuel Fricker, Springer 2017).