SPM SUMMIT ONLINE RECHARGE

Getting to the Real Why  – Using AI to Obtain Actionable Customer Insights for Product Evolution

Date & TIME: 22 April 2021 14:00 - 15:45 CEST

SPEAKERS: Tim Rietz & Tommi Tallgren

What This Session is About

It is well understood that AI is useful to analyze numerical and other structured data, such as product usage statistics. However, AI technologies can support product management decisions in even more substantial ways: AI-powered software can identify concepts and their relationships in large amounts of unstructured data, such as support tickets or customer conversations. These insights obtained by the AI help product managers to understand the “real why” behind user behavior and customer requirements.

This webinar contains two presentations and a panel discussion with the speakers, incl. Q&A.

About SPEAKERS

Tim Rietz is from the Karlsruhe Institute of Technology, who developed an intelligent chatbot to perform automated user interviews, and AI-driven qualitative analysis to extract concepts and recurring themes from large amounts of raw interview data. This way, customer insights for new product development can be generated at scale.

Tommi Tallgren is from aiwo.ai, presenting how AI-driven, qualitative analysis of customer communication creates unbiased customer insights, even for products with millions of customers or users. These insights are used to let the “Voice of the Customer” steer iterative product development processes.