Product management is a key success factor for software products as it spans the entire life-cycle and thus provides both a technical and business perspective. It closely relates to requirements engineering in its focus on value-orientation and consistency across releases. This presentation provides an overview on software product management and experiences with introducing, improving and deploying the role of a product manager. Participants can ask own questions and thus boost their software product management competences.

Christof Ebert is managing director at Vector Consulting Services. He supports clients to improve product strategy and product development and to manage organizational changes. Prior to that, he held senior management positions for ten years at at global ICT leader, most recently global responsibility for software technology and platforms. A trusted advisor for companies around the world, member of industry boards, and professor at the University of Stuttgart and Sorbonne in Paris, Dr. Ebert authored several books including his popular book “Global Software and IT” published by Wiley. Many Fortune 100 companies have already used his expertise and leadership to improve their performance and competitiveness. He has initiated competence programs for product managers in companies across industries. Contact him at @ChristofEbert