Since 1995 Lufthansa Systems develops software solutions for airlines worldwide. Back then the first products of the NetLine product line were created. Today NetLine serves more than 90 airlines are using NetLine to manage their aircraft and crew schedules. In the recent years, the speed of digital developments has increased, the airlines have to transform their IT landscape and their business models in order not to be left behind. In this presentation we want to share what we did and how we will continue renewing our product line and support our customers in their digital transformation.

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If you are in the software industry you also know full or multi-day workshops dealing with product planning.

These workshops can be the most boring useless event of the year or they can be a true source of inspiration and key pillar in product planning.

How to design, prepare, run product workshops in a way that will truly boost and professionalize your entire product planning is topic of this session.

Get inspired and learn from hands-on, real-world examples and best practices.

Selling a software as “standard software” or “software product” raises justified customer expectation concerning software quality and future releases, which – if not met – often end up hotly disputed in courts of law. This presentation will present typical court cases concerning software products, their technical root causes and the current guidelines for court appointed experts to assess these types of disputes. The presentation closes with specific advice to software product managers.

Being in product management in AI/ML for sometime and most recently in Salesforce Einstein, I have seen first hand the lack of skills and awareness about what it takes to be a good product manager in this space. Product managers who are new in this field or aspiring can benefit a lot from this session. They can learn data nuances, how to define the AI problem, bias in AI, explainability of AI products etc which are applicable in the real world products leveraging AI and Machine Learning.

Progress in ICT technologies and the potentials of value creation through software-intensive business simultaneously generate new challenges for non-it companies. Platforms could be a solution to address these challenges and this is why a platform approach receives an increasing attention in many industries, changing the traditional collaboration structures. The complexity to choose the right platform from the variety of the market-available solutions on the other hand, is a complex decision for non-IT companies, which is influenced by the variety of the specific functional characteristics offered by each platform or each hosting system and other characteristics.

OKR (Objective and Key Results) is a goal setting framework that connects agile product management practices with organizations performance metrics. 
It started to be used by great companies such as Google, Oracle, Twitter, LinkedIn and Dropbox and currently OKRs are being applied worldwide from startups to large organizations. 
Defining moonshot is very important for a company to be one of the best companies on social innovation and digital transformation. OKRs are very powerful to bring forth this moonshot thanks to its core concepts: shorter cadence, alignment, transparency, focus and simplicity. 
Therefore, by using OKRs, we can set our direction to amplify motivation and unlock the ultimate human potential and growth the ground-breaking products.

Diamant Software is a medium-sized standard software producer specialized on accounting and controlling software. With SAFe Diamant Software addresses various challenges in its organization. Among them is the need for a flexible and scalable organization with fast feedback cycles. Another important aspect is the employer empowerment. We have introduced the SAFe process within less than three months and already saw positive effects in the first cycle and learned from there. After 6 months, the process has stabilized and we see significant positive effects. One key success is a much higher transparency on all levels and in all areas, which helps us to identify improvement areas easily.

Scrum@Scale enables the transformation of every division, department, and service in any organization and can efficiently coordinate an unlimited number of Scrum teams through its use of a “scale-free” architecture. Scrum@Scale naturally extends the core Scrum framework and was created by Dr. Jeff Sutherland, the co-creator of Scrum.

In this talk Peter addresses the major failing points in Scrum transformations on an organizational level.

When software products achieve a certain size in terms of revenue, many organizations struggle with scaling their product teams accordingly. This struggle often prevents them from maintaining or even improving their growth rates.

Adobe has a very strong track record of acquiring promising startups, which go on to develop market-dominating software products. This requires continued strong growth rates and ruthless customer focus.

This session will talk about how product teams can maintain and reinforce their customer-centricity as they scale for growth.