OKR (Objective and Key Results) is a goal setting framework that connects agile product management practices with organizations performance metrics. 
It started to be used by great companies such as Google, Oracle, Twitter, LinkedIn and Dropbox and currently OKRs are being applied worldwide from startups to large organizations. 
Defining moonshot is very important for a company to be one of the best companies on social innovation and digital transformation. OKRs are very powerful to bring forth this moonshot thanks to its core concepts: shorter cadence, alignment, transparency, focus and simplicity. 
Therefore, by using OKRs, we can set our direction to amplify motivation and unlock the ultimate human potential and growth the ground-breaking products.

Semen Cirit Arslan is working as a Sr. Product Owner at METRO-nom and additionally helping teams for scaling agile, fighting with Agile Antipatterns and improving metrics for successful product management.

Since about 2009 she is dealing with Open Source, Agile and Lean. She is a frequent speaker for last 5 years and had given more than 20 talks including top conferences such as Agile Alliance XP, TopConf, Agilia.

She is also a member of AgileTurkey, JavaDays Istanbul committees and she is also working with Google Developer and Women Tech Makers Groups.