If you are in the software industry you also know full or multi-day workshops dealing with product planning.

These workshops can be the most boring useless event of the year or they can be a true source of inspiration and key pillar in product planning.

How to design, prepare, run product workshops in a way that will truly boost and professionalize your entire product planning is topic of this session.

Get inspired and learn from hands-on, real-world examples and best practices.

Stefan Wenzel is a Chief Product Manager at SAP. During his more than 12 years in the business software domain he held various positions as product strategist, product owner, solution manager and head of product management across various application areas incl. marketing management, advertising, e-commerce and ERP. He has a track record in kick-starting intrapreneurial projects and quickly bringing them to market. One of his passions is to continuously reflect and improve how product managers work. With his team he develops and adapts new working approaches and methods to cope with the day-to-day challenges in the software business. Before his professional life he studied business information systems at the University of Bamberg and the Norwegian School of Management BI.