Many hands and many brains are required to build for, introduce to and keep software products in the market. Software Product Managers are ultimately representing the product and are accountable for sustainable success of their products. Software Product Managers are information brokers, discoverers, prioritizers, communication hubs, subject matter experts and, yes, humans. Everyone in the software industry knows that it is already a challenge to manage all required activities and tasks for one product with one team. Learn how Timo introduced a software product management methodology at SAP that enables his product managers and the whole product teams to overcome the orchestration challenges which are coming at scale within a global enterprise like SAP.

Product management in many companies is based on the opinions of customers and the product managers themselves. With the rapidly shortening feedback loops, it becomes increasingly feasible to shift from opinion- to data-driven decision making. In this keynote, Jan Bosch will discuss several techniques that have been developed in the context of Software Center (www.software-center.se) and that have been adopted by the partner companies. The concepts will be illustrated with several industrial examples and cases.

Frank Stockx (1969) was appointed in the executive team of ING Belgium in January 2011, first as Chief Information Officer and then as Chief Operating Officer as of mid 2013. In this role, he is one of the driving forces of ING’s transformation to deliver an unbeatable customer experience via one banking platform in the Benelux.