Technology has changed the way people develop products, conduct business, and create opportunities. This has led to the point where only delivering a good functioning product is not sufficient to satisfy market demands. To be able to properly compete, companies must deliver great functionality and great user experience in their products or services. UX has become a buzzword that is often seen as a magical black box to solve these issues. But does UX truly mean? What are the best practices? Why do we need it? What can it offer the field of software product development? How can UX help you get the most out of your products?

Highlighting the significance of the Product Roadmap as a key aspect of product success from both the Product Marketing as well as Product Definition dimensions, this session addresses the practical aspects of creating updating and communicating the roadmap. I will clearly demonstrate the value the Product Roadmap creates as well as how to craft one a structured practical approach. A step by step set of best practices that are the essential makeup of a good roadmap are highlighted.

Although a large body of knowledge exists regarding business cases, much of the material addresses project portfolio management or startup pitches. Business cases for long-lived products in a product organization require a different perspective and in many cases, a different process for business case creation and even different content. In this presentation, Greg will outline the motivation, process and content required to make compelling business cases for products, particularly products that are part of a large portfolio.

Agile approaches to software requirements are often focused on team level, or they are part of relatively complex methodological frameworks. This How-To-Session provides software product managers with a coherent essential requirements process on the levels of product and product line. In a highly interactive session, including a scenario-based case study, participants receive the tools for effective product requirements management.

Over the past years it has become clear that the future of work is remote. As the workplace change, it will also change the work of the product manager as we need to adapt to a world where we might not be in the same room as our stakeholders and developers when making hard decisions and communicating the product strategy. This how-to-session will provide you with tools and tricks to improve remote communication as a product manager.

Leveraging existing, standard technologies, this workshop is designed to illustrate to product managers how to embed powerful analytics at the core of the application, thereby keeping users in the app for longer. Specifically designed with the needs of Software Product Managers in mind, the Logi Platform will be demonstrated, context will be provided and licensing and pricing models explained.

The increase of competition in the Industrial world forces a change in the way we do business. It has a major impact on all communication with our customers. In addition, the customer behavior is changing. They look for a new type of cooperation with their partners. The product is still core but we need to define and discover the true value in our deliveries. So how do you as a Product Manager make sure you define and communicate the TRUE VALUES of your product offering to your customers?