Highlighting the significance of the Product Roadmap as a key aspect of product success from both the Product Marketing as well as Product Definition dimensions, this session addresses the practical aspects of creating updating and communicating the roadmap. I will clearly demonstrate the value the Product Roadmap creates as well as how to craft one a structured practical approach. A step by step set of best practices that are the essential makeup of a good roadmap are highlighted.

Lior Zadicareo is a Product Management and Marketing expert. Passionate about creating products that envision the future, create customer value and generate profitable revenue/

35 years of experience in hi-tech. 

Built the Marketing organization as VP Marketing and Business Development at Traffix Systems (sold to F5 in February 2012).

Created the Product Management group at Amdocs. The first to assimilate Product Management methodologies, resulting in a change in the approach to Product Management