As a B2B Product Manager, how do you discover who your real customer(s) is(are)? How do you define your customer segments? How do you manage a customer-centric Product Roadmap? This hands-on session will give you techniques and methods to answer these questions and the workshop time will be your chance to do it yourself!

In this session, I will do a 15-20 minute presentation on Customer Discovery in B2B Product Management. Then, attendees will go through 3 workshop sessions to practice hands-on Customer Discovery using B2B Personas, Defining Customer Segments using Product Canvas and finally, Story Mapping & Roadmapping techniques (Now, Next, Later...) to build a Product Roadmap based on defined Customers and Customer Segments.

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Over 6 years of her transition as a Product Manager, Tolulope Ayeni has gained wide experience in B2B Software Product Management in Insurance, Banking, & Energy sectors focused on Saas, eCommerce and ERP products across small, medium and large scale companies. As a Product ambassador, she facilitates Product Management workshops at Engineering and Business schools and Product Management meetups in France. She is currently a Lead Product Owner at Rexel Group, managing a team of eCommerce Product Owners. She is also a Product Management and Career development with mentees across Europe, North America, and the Middle East.