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Innovation & Course Corrections – Fundamental Blocks for Product Growth

This session will entail the journey of a 3-year old product; how introducing the right course corrections and frugal innovations at the right time can position a product on path to sustainable growth. This journey will bring out the travails of a product manager of a nascent product, her role as a cheerleader and present key insights on how different levers such as launch strategy, on-prem to cloud strategy, licensing and product innovation, Yearly OKR practice, design first, global sales mindset alignment and last but not the least power of PRD played a crucial role in influencing the product managers decisions across different stages of the products lifecycle.

Neha Harit, an alumnus of Indian Institute of Technology, Kharagpur holds a Master’s in Business Administration and is a product manager with Citrix R&D. She has launched multiple products over the course of her 8-year journey and Citrix ADM is one of the key products she launched; Citrix ADM, which started as on-prem product has evolved into a SaaS-based solution that has become a core component of Citrix Networking business motion.