Story-telling has been one of the oldest and probably the most effective mode of communication. It structures the information that gives strategic clarity to the product mangers. It also brings focus to the customers who are the real hero of the story. Story-telling helps articulate the product value proposition by identifying the right problem and guiding the user to solve it. Software product management methodologies can benefit by borrowing some elements of the story telling techniques.

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Sunil Mishra has over two decades of experience with leading consulting & technology companies that include McKinsey & Co., Accenture, Infosys, and Oracle. Currently, as part of Infosys, Finacle, Sunil closely works with the startup ecosystem in banking. He has an active interest in the incubation of new solutions in banking space. Sunil is engaged in academic incubation and has been selected as #MentorForChange by the Government of India to promote innovative thinking in schools. He is also a startup mentor at IIM Lucknow.  

Sunil is author of the bestselling novel "Who Stole My Job" that deals with the emerging trends of startups and technology disruption in large companies. Sunil completed his B.Tech from IIT (ISM) Dhanbad, India followed by an MBA from IIM Lucknow. He is a certified product manager from ISMPA.