As Product Managers, it is your core responsibility to lead the product team in building successful and awesome products that are functionally complete for both your target market segments and your existing customers. Clearly, functional completeness and product-market fit is a core product manager responsibility; however, it is the customers and prospects that ultimately judge functional completeness and product-market fit. Every product team, every product organization has capacity limits as the achievable outcome is always constrained by time and development capacity, or budget. Hence, prioritization is king, which is not news to you. Adding multiple prioritization techniques to your bag of tricks is essential for any product manager as part of her or his decision-making responsibility. Customer satisfaction and user adoption have pivotal importance when prioritizing product development, but how do you know what features will make your customers or prospects most happy and satisfied?
How can you prioritize for customer / market satisfaction?
How can you measure user satisfaction?
How can you not just satisfy customers, but rather WOW them?
These questions are probably among the hardest to answer in every product manager’s daily job.
In this session you will hear about
a pragmatic decision-making process leveraging customer and user empathy in a structured way over and above gut feeling,
how the prioritization process is embedded into the PYPR Software Product Management framework
a case study applying multiple prioritization techniques in combination leading better perception of functional completeness
—
Timo Wagenblatt is VP of Product Management at SAP in Walldorf, Germany. As Head of Sales and Service Products for SAP S/4HANA, he shapes and drives the development of products that service underserved customer needs all the way to valuable product adoption for both customers and SAP. He is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise solutions. Timo holds a Diploma in Business Administration with specialization in operations research, commercial information systems and industrial management.