Without a doubt, the era of digital transformation now impacts almost every aspect of our personal and business lives. Connected devices, Everything-as-a-Service, SaaS, APIs, automation, and AI - innovation have allowed companies the ability to create a refreshed portfolio of product and service offerings driving newfound growth opportunities. But with fast-paced change comes challenges, and many companies are ill-equipped with the right processes and tools to effectively price and monetize in this environment. Enter the need for “digital era” prices.

Scott Miller is the founder of Miller-Advisors Inc, a software strategy and marketing consultancy with a specialty in pricing and offer design. Over the past 20 years, Scott has held various roles as head of global pricing with $10B technology companies as well as conducting over 100+ pricing initiatives as a senior consultant. Scott is also a Fellow of the International Software Product Management Association (ispma.org), CPA, CMA, a published author, and speaker on best-in-class pricing practices.