Modern product development is enabled by three key technologies: software, data and AI. While of software is typically well understood and with DevOps practices becoming increasingly adopted across domains, companies struggle with how to continuously develop, deploy and evolve data and AI components in their systems. Based on our experience, to go from prototype to deployment of production quality AI components is challenging. Similarly, successful adoption of Ops practices for data and AI is far from trivial. In this talk, we present the HoliDev framework in which we distinguish between three development approaches; requirements-driven, data/outome-driven and AI-driven development. We discuss the challenges associated with especially outcome- and AI-driven development from a product management perspective as well as best practices adopted in the companies that we work with. The talk will combine theory and concrete industrial case examples.

Helena Holmström Olsson is a professor in Computer Science at Malmö University, Sweden and a senior researcher in Software Center (www.software-center.se). In Software Center, she conducts research in close collaboration with 18 companies in the embedded systems domain (companies in e.g. telecom, automotive, defense, manufacturing, packaging, surveillance and logistics). In addition, her research collaborations involve companies in the online domain. She has a PhD degree in Informatics from University of Gothenburg, Sweden from 2004 and she was a Post doc researcher in LERO (the Irish Software Research Center) at University of Limerick, Ireland in 2004 - 2006. During her career, she has been active at a number of Swedish and international universities. 
Her research interests and expertise include engineering aspects of AI systems, data driven development practices (e.g., A/B testing), large-scale agile development, data management, software and business ecosystems, business agility, digitalization and digital transformation of the embedded systems domain (including new digital business models). Her research is published in e.g. Journal of Software Maintenance and Evolution, IEEE Software, Information and Software Technology, International Conference on Software Engineering (ICSE), Software Engineering Advanced Applications (SEAA), International Conference on Software and System Processes (ICSSP), International Conference on the Quality of Information and Communications Technology (QUATIC), Asia-Pacific Software Engineering Conference (APSEC). In addition, she has published in Information Systems venues such as e.g., MIS Quarterly, Information Systems Management and International Conference on Information Systems (ICIS). She was part of the organizing team for ‘WAIN: 1stWorkshop on AI Engineering – Software Engineering for AI’ (2021) and part of the guest editor team for the IEEE Software Special Issue on ‘AI Engineering – Realizing the Potential of AI’ (2022). 
Helena is a fellow member of the International Software Product Management Association (ISPMA) and a board member of Malmö University, Sweden. You can contact her at helena.holmstrom.olsson@mau.se

Jan Bosch is professor at Chalmers University Technology in Gothenburg, Sweden and director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between 17 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Scania, Siemens and Bosch) and five universities focused on digitalization. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit's Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.
His research activities include digitalisation, evidence-based development, business ecosystems, artificial intelligence and machine/deep learning, software architecture, software product families and software variability management. He is the author of several books including "Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach" published by Pearson Education (Addison-Wesley & ACM Press) and “Speed, Data and Ecosystems: Excelling in a Software-Driven World” published by Taylor and Francis, editor of several books and volumes and author of hundreds of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organised countless workshops. Jan is a fellow member of the International Software Product Management Association (ISPMA) and a member of the Royal Swedish Academy of Engineering Science.
Jan serves on the boards of IVER, Peltarion and Burt Intelligence and on the advisory boards of Assia Inc. in Redwood City, CA and Pure Systems GmbH (Germany). Earlier he was chairman of the board of Auqtus, Fidesmo and Remente. In the startup space, Jan is an angel investor in several startup companies. He also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website: www.janbosch.com.