A good product manager should always be informed about the latest developments in technology and business and take this into account in his planning. In the first part of the presentation, the most important trends relevant for software product management are presented from a scientific perspective. In the second part, from the perspective of be360's practice, selected trends will be used to illustrate how to meet these challenges as an IT solution provider.
Dr. Corvin Meyer-Blankart: Driven by my genuine interest in technological advancement, I am motivated to establish new ways of working with the target to leverage digital innovation. My contextual in-depth knowledge enables me to identify and communicate required organizational, technological, and processual structures for realizing new ways of working in established organizations. Corvin Meyer-Blankar has 15+ years of professional experience in the digital sector that spans from vision and strategy, over ideation and design, to implementation, operation, and support. He built over 30 rapports with customers and partners, in the private and public sector, B2C and B2B industries, from SMEs to large, globally active corporations.
Prof. Georg Herzwurm: In addition to his extended board membership at ISPMA, Prof. Dr. rer. pol. Georg Herzwurm has been a member of the executive board of the Business Administration Institute at the University of Stuttgart and heads the Chair of Information Systems II. Since 2013, he has been a member of the directors board and director of the "Management of Global Manufacturing Networks" cluster of the graduate school GSaME (graduate school of excellence advanced manufacturing engineering) in Stuttgart (Germany). He is also a founding member and spokesman of the QFD-Institut Deutschland and Director of the International Council for QFD (ICQFD). Because of his contributions to the development and promotion of QFD, he received the international Akao Prize in 2000. Furthermore he is a honorary advisor of Asia QFD Association. Prof. Dr. Herzwurm is the spokesman of the WI-MAW (management of application development and maintenance) committee of the Gesellschaft für Informatik eV. (GI) and belongs to the Steering Committee of the International Conference on Software Business. His activities at the chair include numerous teaching and research projects in the context of start-up management. In addition, Herzwurm worked as an adviser to the state government within the framework of the ICT summit in Baden-Württemberg in 2013 and supervises projects in the LivingLab BWe mobil of the BMBF top-cluster electromobility Süd-West. Prof. Dr. Herzwurm is also committed to supporting interested students who are interested in foundations within the initiative of the so-called EXIST start-up grants of the German Federal Ministry of Economics and Energy.