Ideas come first, then we do customer discovery and problem validation in order not risk building a product that nobody wants, this is how product management usually works.
In this presentation we will see a better approach to start products that will allow ideas to evolve smoothly and the major problems in need to be solved appear naturally while the customers are always in the focus point, and that is all by building communities first.
In our practical community-driven product innovation approach we will see a case study of how we built a successful product by building a community first that helped us segment our customers, understand the main pain points and serve them in the best way that solves their problems, where all innovation was driven by them, and the customer discovery phase was much easier.
Amr Medhat is a veteran software engineer and entrepreneur who spent over 15 years in the software industry with diverse experience in different domains like telecom, education, SaaS, web and mobile applications. He was the product guy behind several ventures at idation and growth stages, and he's currently the cofounder of TechieMatter, a 500 startups portfolio company, and a consultant at ProductMentor.
Muhammad Abu Elgheit is an Entrepreneur by Heart and an Engineer by Academia.He founded 4 startups, engaged with 17+ international and local communities, got awards & honored by the Egyptian Minister of Trade & Industry, got recognized as the Best Community Builder at Global Entrepreneurship Week Egypt'18, and served as a community leader at different ventures like Startup Grind Cairo Chapter and Technovation Summit.Currently, he is the Founder & CEO of www.Tafra.io, A platform that empowers MENA region techies through content to disrupt tech industries worldwide, and Founder & CEO of www.TechieMatter.com, A technical recruitment web solution, that delivers tech talents to employers quickly and hassle-free, thanks to our proprietary vetting system we have become the go-to source for tech recruitment for 100s of companies in 9 countries in MENA.