Business Ecosystems and platforms are also growing in B2B areas and have the potential to change complete industries. This talk will present the case of ctrlX AUTOMATION which follows the smartphone approach for industrial automation. Its business ecosystem ctrlX World has rapidly gained attention in this market and has got members from startups to industry giants. This demands a new way of thinking and acting for partners but also for the own management and own colleagues. This talk will show the steps that have been done and the learning that have been made along the way.

Hans Michael Krause is the Director Product Management ctrlX World at Bosch Rexroth AG in Lohr am Main, Germany. After his electrical engineering studies, he started his career in Argentina with his engineering office for automation technology as a graduate engineer for electrical engineering and Master of Science in Industrial Management. Since 2007 he has been working at Bosch Rexroth, initially with machine builders and fast-moving consumer goods end users in the market segment of packaging machines. He has been responsible for the market and product management of PLC and IoT solutions. Since September 2020 he took over the responsibility to build up the ctrlX World ecosystem and partner management. His main focus is to gain partner companies for the open automation system ctrlX AUTOMATION and to offer to costumers to most interesting ecosystem