Intuit has been consistent in making to the Forbes World’s 100 Most Innovative Companies and Intuit is often referred to as a 36-year-old start-up. D4D (Design for Delight) has been the key success recipe behind our product’s market leadership and Intuit’s evolution as one of the most revered tech companies in the world. D4D goes into our product management lifecycle and our Product Managers are the strong evangelizers of this design thinking in the organization. D4D’s goal is to help teams to be bold by going beyond customer expectations, evoking positive emotion throughout the customer experience, and delivering dramatic improvements in our customers’ lives.

 This presentation covers how Intuit maintains the market leadership and continues to innovate in 36-year-old iconic software product QuickBooks with our design thinking methodology Design for Delight (D4D). 

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Tulasi Vijaya Kumar has over 6 years of product management experience with leading financial services, healthcare, e-commerce, and technology companies that include Intuit, Amazon, UnitedHealth Group, Wells Fargo, MetLife, JP Morgan Chase, and Principal Financial Group. Currently, at Intuit, Vijay works as a Product Manager for the Payments functional area of QuickBooks product for the US and UK geographies.  

Vijay presented sales growth and product management strategy for high-tech product enterprises in India and the USA as part of the Technology and Entrepreneurship program at Wharton Business School. Vijay was Asia Pacific Finalist of Google Online Marketing Challenge and National Finalist of Microsoft Product Management challenge. Vijay completed his Bachelor of Engineering from JNTU Kakinada, India followed by an MBA from IIM Bangalore. He is the university topper and gold medalist from the university during engineering.