Your company’s strategy is based on a foundation of a fundamental understanding of your customer’s problems and the marketplace of potential solutions - but when the facts and assumptions that your strategy was built on are all thrown into turmoil, what do you do next? In WHAT DO WE DO NOW? (Sense & Respond Press), Randy Silver shares the questions and conversations that Product Managers need to have with their teams and management to ensure that they’re working on the right things, right now.  You’ll learn about the four levels that you need to validate: 

• Context

• Intentions

• Capabilities

• Execution

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A Product consultant and the co-host of The Product Experience podcast, Randy Silver has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.