Franco will explore the digital transformation since the origin of the internet, and how such transformation has impacted the role of product management. Using a reference IoT framework and real-life examples, he will elaborate on what has changed and how, and what should be done to keep up with the change, without forgetting that, ultimately, the product management mission to deliver value to customers has not changed.

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After a long time as a Global Product Manager for ABB, Franco Gatti decided to share his experience and help develop the product management function. He is currently leading a Product Management Excellence Journey to enhance the professional level of ABB extensive product management community. The journey develops around the key levers of organizational and individual development, optimal processes and efficient tools. He is a Fellow Member of ISPMA and an AIPMM Member and Ambassador.