Growing from a startup into cooperation involves effort on all levels of the company and is usually not a straightforward process. Growing in parallel to changing your business model is even harder.
In this case study Zornitsa will share the experience at a fintech company preparing for growth by adopting Agile while striving to move from the service-oriented business model into a product company. We'll discuss key aspect of the transformation effort:
- scope of Agile transformation 
- required changes and change management in the organization
- Product Management importance and challenges
Zornitsa will share lessons learned, successful and unsuccessful experiments that have accompanied the process as we go.

Zornitsa Nikolova is a co-founder and managing partner of Leanify Ltd. – a company focused on Lean and Agile training, mentoring, and coaching. Zornitsa has an extensive experience in software product development both in large enterprises and at startups. Currently, she works as a trainer and a coach with companies and individuals who are looking to apply agile approaches to product development. In addition to her consulting practice, Zornitsa is engaging with startups as a co-founder and mentor. She teaches classes in Agile project and product management at the New Bulgarian University and VUZF in Bulgaria. 
Before her career as a trainer and coach, she worked at SAP as a development manager and before that as a Product Owner. Zornitsa holds an MA in International Relations, EMBA from Cotrugli Business School, and she is a Certified Scrum ProductOwner (with Scrum Alliance), a Professional Scrum ProductOwner (with Scrum.org), and an Associated Certified Coach (with the International Coach Federation).