In many organization the decisions on what kind of product investments to make are the most important decision product managers are responsible for and often these are complex and very controversial decisions. We aim to provide a set of processes and tools resulting in a business case which makes this decision more rational and scientific and ultimately enables tech organizations to make better decisions

Lior Zadicareo has 30 years of experience in hi-tech, as product developer, development manager, business manager and marketing and product manager. Created the Product Management group at Amdocs. The first to assimilate Product Management methodologies, resulting in a change in the approach to Product Management. Co-founded StarVision a Product Management Consulting firm providing training, implementation and consulting services for product organizations. Built the Marketing organization as VP Marketing and Business Development at Traffix Systems (sold to F5 in February 2012).

Greg Prickril is a software product management consultant, coach and trainer specializing in product strategy at enterprise scale. Using approaches suchas as Scrum, SAFe, Lean and Design Thinking. In a career spanning almost 20 years, Greg has delivered multiple releases of enterprise software products on three continents at IBM, Microsoft and SAP. Greg has been a guest speaker to MBA students at the University of Mannheim and the Graduate School of Management, St. Petersburg University.