But why do users NEVER do what we want? Why don't they all fulfill the onboarding, engage, convert, come back ? It's not because our products are not good. The reason is the discrepancy between intention, behavior, and motivation.

To build an engaging experience, we need to understand deeply the core drives of our users and how to leverage them at every phase of the product. During this talk, I'll give you an applicable framework and examples based on my experience as Head of product & growth at Deezer (French unicorn, so your product can have the best impact.

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Fabrice des Mazery is an expert in product leadership, engagement design and ethics. He started as a product entrepreneur. He created his first legal tech startup at 20 years old and crashed it. He then created two other ones in digital marketing and neurotech, that he sold them respectively to Havas Group and NASA.

After working at IBM Europe and leading Product & Growth at Deezer, he now serves as Thiga’s Chief Product Officer. Teacher, speaker, he's also the founder of La Product Conf, he is a strong advocate of product responsibility, engaged in French NGO like Startup banlieue and Time for the planet.