Objectives and Key Result (OKRs) are gaining in popularity, and are becoming the standard strategy execution framework in many organizations worldwide. Due to a lack of standardization, it is not easy for product managers to gain a comprehensive understanding of the methodology and how it can be embedded in common product management practices. As a result, it is just as challenging to make an informed decision about whether OKRs should be used in product management.

ABB has decided to make the use of OKRs voluntary, but education in the methodology mandatory. This speech will present the reasoning behind the decision and the learnings from the implementation so far.

About the speakers:

Jessica is based in Wave Nine's London office and has coached top executives and teams from organizations with 100,000+ employees to startups on internalizing and executing their strategy with Objectives and Key Results and WorkBoard. She has certified more than 500 OKR Coaches worldwide in the Outcome Mindset Method to add tangible value and inspiration to the work of teams. Her experience covers various industries, such as manufacturing and technology.

Steven is based in Wave Nine’s San Francisco office and has successfully introduced Strategic Alignment programs using Objectives & Key Results and the WorkBoard platform to more than 80 organizations globally. Through in-depth training, team coaching and leadership enablement, he has helped organizations across all industry verticals articulate and achieve audacious goals across the board.