Prof. Srinivas teaches strategy at IIM Bangalore. He holds doctoral degree (Fellow Programme in Management) from the Indian Institute of Management Ahmedabad. He worked for about eight years at IIM Lucknow before joining IIM Bangalore. His areas of research include strategies of multi-sided platform organizations, strategy processes in rapid growth organizations, and competitive, corporate and international strategies.

Srinivasan has co-authored a textbook on strategic management and a research-based book on knowledge management in the Indian context. He has published papers and cases in several international and national journals. He has authored a number of cases on Indian organizations on platform business models, rapid growth, strategy, and knowledge management.