Hans-Bernd Kittlaus is the chairman of ISPMA e.V. He is also the owner and general manager of InnoTivum Consulting (www.innotivum.com) which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in a number of industries. He has trained hundreds of product managers in about 100 SPM training courses including all ISPMA training modules. He is a frequent presenter at conferences and has published numerous books and articles, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook, 2nd Edition” (Springer 2022), and “Software Product Management for Startups: The ISPMA-Compliant Study Guide and Handbook” (with Haragopal Mangipudi, InnoTivum/guNaka 2023). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as Certified Scrum Product Owner (CSPO), and PRINCE2 Practitioner. He is a faculty member of Hari Shankar Singhania School of Business (HSB), Jaipur, Rajasthan, where the first MBA program with specialization in product management is started in 2024.