Pricing and Offer Design for B2B Software Product Managers
Date & TIME: 09 February 2022 15:00 - 16:00 CET
SPEAKER: Scott MILLER
What this webinar is about
Software Product Managers (aka “mini-CEOs”) play a critical role for driving success with their company’s digital solutions and often act as the primary conductor for both developing and commercializing these offers. In many cases, “Pricing” falls within their realm of responsibilities. But all too often, product teams lack the necessary skills around best practices in packaging, pricing, and monetizing their solutions resulting in sub-optimal… and sometimes detrimental… financial and growth outcomes.
This webinar caters to SPMs, highlighting B2B digital pricing trends, value-based pricing processes, and tools that will help set the stage for a higher level of pricing maturity within your organization.
What Attendees will Learn:
Overview of subscription pricing in the B2B digital era
Introduction to the Digital Pricing Framework
Introduction to two (2) value-based pricing tools for Software Product Managers
About Scott Miller
Scott Miller, ISPMA Board Member, CPA,CMA, is Founder of Miller Advisors (www.miller-advisors.com and www.B2Bsoftwarepricing.com), a boutique consulting practice specializing in pricing and offer design strategies for global B2B digital companies.
With over 20 years of pricing experience that includes senior consulting roles as well as corporate global pricing director roles with $10B technology firms, Scott is also a published author, consultant, and speaker on best-in-class pricing practices. Scott can be reached at scott@miller-advisors.com.