Topic: Ensuring Continuous Product Market Fit In Fast Moving Markets

Product-Market Fit is a hot topic in the startup world. It is actually also important for later stages of the product life cycle, but the term has rarely been used in that context. In 2022, ISPMA conducted a project in cooperation with ISPMA company member Currnt (https://currnt.com/) to study what startups and established software product organizations can learn from each other with regard to product-market fit. Results and conclusions are presented and discussed.

About the speaker:

Hans-Bernd Kittlaus is the chairman of ISPMA e.V. He is also the owner and general manager of InnoTivum Consulting (www.innotivum.com) which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in a number of industries. He has trained hundreds of product managers in about 100 SPM trainings including all ISPMA training modules. He is a frequent presenter at conferences and has published numerous books and articles, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook, 2nd Edition” (Springer 2022). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), and PRINCE2 Practitioner.