Presenters:

Bhaskaran Srinivasan, Senior Strategy Consultant

Ashish Gupta, Senior Product Manager, Google

Abstract:

This workshop is designed to introduce participants to the opportunities that Generative AI offers through the process steps of a standard NPI. The program provides insights into the capabilities and limitations of Generative AI, offering a hands-on exploration of Gen AI tools tailored for product managers. Attendees will learn how to seamlessly integrate Generative AI into their daily product management workflows, identifying opportunities and prioritizing them based on impact and feasibility. The workshop introduces a robust framework for developing Generative AI-powered products, taking into account crucial factors such as customer pain points, market segment, data and algorithm biases, transparency, user control, and privacy. To enhance the learning experience, the workshop incorporates interactive talks, case study coverage, and group-based hands-on exercises. Geared towards mid-level product managers with a foundational understanding of product management best practices, the workshop is facilitated by two seasoned speakers with expertise in product innovation.

Presenters:
- Hans-Bernd Kittlaus (Managing Director, InnoTivum; Chairman, ISPMA)
- Abhijit Bendigiri (ISPMA Fellow; Director, Product Management - Oracle Health & AI)

Abstract:
The realm of product management is gaining heightened attention on a global scale, especially in India as it charts its course towards becoming a prominent "product nation." This business role plays a pivotal role in determining the success of products and product-centric companies. The workshop aims to provide an insightful overview of the current landscape of software product management, placing special emphasis on the intricacies of managing AI products and components.

Presenters:

Haragopal Mangipudi, Global board member ISPMA

Vidhi Chugh, Head of Products, Reltio

Abstract:

The workshop aims to equip attendees with the knowledge to leverage AI to generate customer value while maintaining product management best practices.

• It guides attendees to a framework to think about customer value proposition.

• It provides an overview of AI - capabilities and its limitations.

• It would discuss on how integration of AI in product management enhances the ability to create and deliver value to customers.

• Case study discussed to understand application of AI towards an industry problem.

• The workshop is targeted at mid-level product managers with some understanding of product management best practices and is delivered by two experienced speakers with expertise in Product Management.