Presenters:

Bhaskaran Srinivasan, Senior Strategy Consultant

Ashish Gupta, Senior Product Manager, Google

Abstract:

This workshop is designed to introduce participants to the opportunities that Generative AI offers through the process steps of a standard NPI. The program provides insights into the capabilities and limitations of Generative AI, offering a hands-on exploration of Gen AI tools tailored for product managers. Attendees will learn how to seamlessly integrate Generative AI into their daily product management workflows, identifying opportunities and prioritizing them based on impact and feasibility. The workshop introduces a robust framework for developing Generative AI-powered products, taking into account crucial factors such as customer pain points, market segment, data and algorithm biases, transparency, user control, and privacy. To enhance the learning experience, the workshop incorporates interactive talks, case study coverage, and group-based hands-on exercises. Geared towards mid-level product managers with a foundational understanding of product management best practices, the workshop is facilitated by two seasoned speakers with expertise in product innovation.