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Why your Product Management needs Design Thinking to succeed in your #DigitalJourney

The speech will be about our Digital Transformation Journey. How Design Thinking and agile techniques helped us to set up a baseline to develop fantastic and user-centric products. At the end of the presentation, the audience will have an overview of the value of Design Thinking and agile techniques, when and how to use them to develop and manage software products.

Olaf Mackert was the Director Digital Design Studio in the Digitalization department at Schaeffler Technologies AG & Co KG. He is responsible for improving the user experience and transforming the organization into an innovator by introducing Design Thinking, Agile, and UX methods. Olaf has more than 13 years of experience in Innovation Management, Transformation Management, Software Product Management, Design Thinking, and Agile.