Back to All Events

Customer-Specific Tailorability of Software and Software-Intensive Products - Business and Technology Perspectives by Hans-Bernd Kittlaus & Oliver Stiemerling, InnoTivum & ecambria systems

Customers of software and software-intensive products often expect options how they can adjust the software to their specific needs. Vendors usually offer configuration, composition and customization options. In this interactive session we introduce a classification of these options. For each class the technical and business implications and consequences are discussed from a vendor and a customer perspective.

In this workshop participants will understand the options for adaptability and their technical and business implications, and learn how to make better decisions in this area.

After the introduction the classification and the consequences, participants can interactively classify and discuss their own approaches. Session addresses the following topics in the topics of interest list:

·       Product Market Fit Analysis

·       Product Management in a large B2B Organization

Hans-Bernd Kittlaus is the chairman of ISPMA e.V. He is also the owner and general manager of InnoTivum Consulting ( which he founded in 2001. Before, he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization, Germany) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in a number of industries. He has trained hundreds of product managers in more than 70 SPM trainings including all five ISPMA-based training modules. He is a frequent presenter at conferences and has published numerous books and articles, his latest being “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (with Samuel Fricker, Springer 2017). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), and PRINCE2 Practitioner. He is the head of the SPM group in ASQF (Arbeitskreis für Software-Qualität und Fortbildung e. V., Germany), a member of ACM (Association for Computing Machinery, USA) and GI (Gesellschaft für Informatik, Germany).

Dr. Oliver Stiemerling is publicly certified and sworn expert for information systems and has served in several hundred German and international court cases as technical expert witness. He is also the editor of the series “examination guidelines for information systems” published by the IT subgroup of the German federal association of publicly certified and sworn expert witnesses and has co-authored the examination guideline “Standard Software”. He wrote his PhD thesis about customizing technologies for standard software and designed several software products.