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Product Discovery with Design Thinking by Zornitsa Nikolova (Leanify)

Design Thinking is a method for addressing complex problems and finding innovative solutions. It is a structured iterative method that could be applied in startups as well as in enterprises to gain more understanding of user problems and validate potential solutions. More and more companies integrate Design Thinking into their product development to achieve customer focus and bring desirable, viable and feasible products into the market.

Zornitsa Nikolova is a co-founder and managing partner of Leanify Ltd. – a company focused on Lean and Agile training, mentoring, and coaching. Zornitsa has an extensive experience in software product development both in large enterprises and at startups. Currently, she works as a trainer and a coach with companies and individuals who are looking to apply agile approaches to product development. In addition to her consulting practice, Zornitsa is engaging with startups as a co-founder and mentor. She teaches classes in Agile software development and Scrum at the Software University in Bulgaria. Before her career as a trainer and coach, she worked at SAP as a development manager and before that as a Product Owner. Zornitsa holds an MA in International Relations, EMBA from Cotrugli Business School, and she is a Certified Scrum ProductOwner (with Scrum Alliance), a Professional Scrum ProductOwner (with, and an Associated Certified Coach (with the International Coach Federation).