Workshop

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Using Price-Value Tools to Help Determine your Pricing Strategy by Scott Miller (Pre-Conference Workshop)
Apr
8
2:00 PM14:00

Using Price-Value Tools to Help Determine your Pricing Strategy by Scott Miller (Pre-Conference Workshop)

This workshop is designed for product, pricing, & marketing experts that are interested to improve their skills in developing pricing and monetization strategies for their company’s software offering. Whether it’s B2C or B2B, this workshop will ensure attendees are familiar with best-in-class approaches to creating value-based pricing strategies with the use of leading-edge pricing tools.

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Best Practices in Pricing SaaS by Scott Miller
Apr
9
10:30 AM10:30

Best Practices in Pricing SaaS by Scott Miller

This workshop is designed for intermediate-level pricing & marketing experts that are responsible for developing pricing and monetization strategies for their company’s SaaS software offering. The workshop will also highlight examples and allow attendees to openly discuss approaches that directly address software pricing challenges and needs within their own organization.

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Advocating for the Software Product Mindset - When You are a Lone Software Product Manager in a Hardware-Focused Organisation by Barbara Hoisl, barbara hoisl / strategy & business planning
Apr
9
1:30 PM13:30

Advocating for the Software Product Mindset - When You are a Lone Software Product Manager in a Hardware-Focused Organisation by Barbara Hoisl, barbara hoisl / strategy & business planning

Are you sometimes feeling like an outlier in your organisation - because you are in charge of a software product or a software-intensive product, while the rest of the organisation is hardware-focused?
This workshop kicks off by looking at the differences in mindset and commonly used techniques that create a disconnect between software product managers and hardware-focused colleagues. There are hard economic reasons why software product management differs from management of physical products, for example regarding product life cycle, pricing and business models. 

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Product Management in the Era of IoT by Hans-Bernd Kittlaus, Innotivum
Apr
9
3:45 PM15:45

Product Management in the Era of IoT by Hans-Bernd Kittlaus, Innotivum

Traditionally, hardware and software product companies have been quite different with regard to processes, structures, product design, time-to-market, KPIs, pricing. With software turning into the number 1 value driver even for hardware companies in the era of IoT, a combined approach is needed. In this interactive session, we compare typical traditional models and an IoT approach based on servitization.

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Customer-Specific Tailorability of Software and Software-Intensive Products - Business and Technology Perspectives by Hans-Bernd Kittlaus & Oliver Stiemerling, InnoTivum & ecambria systems
Apr
10
10:15 AM10:15

Customer-Specific Tailorability of Software and Software-Intensive Products - Business and Technology Perspectives by Hans-Bernd Kittlaus & Oliver Stiemerling, InnoTivum & ecambria systems

Customers of software and software-intensive products often expect options how they can adjust the software to their specific needs. Vendors usually offer configuration, composition and customization options. In this interactive session we introduce a classification of these options. For each class the technical and business implications and consequences are discussed from a vendor and a customer perspective.

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Benchmarking and KPI Setting - Using a Business Case as an Integral Part of the Product Management Process by Lior Zadicareo & Greg Prickril
Apr
10
1:15 PM13:15

Benchmarking and KPI Setting - Using a Business Case as an Integral Part of the Product Management Process by Lior Zadicareo & Greg Prickril

In many organization the decisions on what kind of product investments to make are the most important decision product managers are responsible for and often these are complex and very controversial decisions. We aim to provide a set of processes and tools resulting in a business case which makes this decision more rational and scientific and ultimately enables tech organizations to make better decisions.

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