This workshop is designed for intermediate-level pricing & marketing experts that are responsible for developing pricing and monetization strategies for their company’s SaaS software offering. The workshop will also highlight examples and allow attendees to openly discuss approaches that directly address software pricing challenges and needs within their own organization.
This workshop will include the following topics:
a) Software pricing as a journey
a. ‘Pricing’ within the Software Product Management Framework (SPM)
b. The 4-step ‘Build’ pricing & monetization process
b) Optimizing SaaS subscription pricing
a. Defining SaaS and the SaaS value proposition
b. Introduction to ‘The SaaS Iceberg TCO Calculator’ tool
c. Developing pricing strategies for new SaaS clients
d. Developing pricing strategies for migrating On-Premise clients
c) SaaS packaging and metrics
a. Monetizing with packaging design
b. Selecting the right value-based subscription metrics and terms
Scott Miller, Director of Software Pricing and Monetization, CGI
Scott brings over 15 years of corporate and senior consulting pricing experience and is currently the Director of Global Software Pricing at CGI, an $11B global IT and business consulting firm. In his role, he is responsible for supporting internal software product teams to develop innovative pricing strategies across CGI’s 85+ commercial software offerings. Scott has previously conducted pricing webinars with the ISPMA and is also a CPA and CMA (Certified Management Accountant).