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Using Price-Value Tools to Help Determine your Pricing Strategy by Scott Miller (Pre-Conference Workshop)

This workshop is designed for product, pricing, & marketing experts that are interested to improve their skills in developing pricing and monetization strategies for their company’s software offering. Whether it’s B2C or B2B, this workshop will ensure attendees are familiar with best-in-class approaches to creating value-based pricing strategies with the use of leading-edge pricing tools. These tools will help answer key questions, including:

  • How do I optimally price and package software?

  • How do I price for add-on modules?

  • How do I factor competition into my pricing?

  • How do I price and package my offering across different segments?

  • Are there tools that can help with RFPs? (for Enterprise software)

This half-day workshop will address the following topics:

  • Software pricing as a journey

    • ‘Pricing’ within the Software Product Management Framework (SPM)

    • The 4-step ‘Build’ pricing & monetization process

  • Linking pricing with the ‘Value Story’

    • Building your value proposition using the Value Analysis Canvas tool

    • Link price to value using the Financial Value Tool

Scott Miller, Director of Software Pricing and Monetization, CGI

Scott brings over 15 years of corporate and senior consulting pricing experience and is currently the Director of Global Software Pricing at CGI, an $11B global IT and business consulting firm. In his role, he is responsible for supporting internal software product teams to develop innovative pricing strategies across CGI’s 85+ commercial software offerings. Scott has previously conducted pricing webinars with the ISPMA and is also a CPA and CMA (Certified Management Accountant).