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Data-Driven Product Management by Jan Bosch


Product management in many companies is based on the opinions of customers and the product managers themselves. With the rapidly shortening feedback loops, it becomes increasingly feasible to shift from opinion- to data-driven decision making. In this keynote, Jan Bosch will discuss several techniques that have been developed in the context of Software Center (www.software-center.se) and that have been adopted by the partner companies. The concepts will be illustrated with several industrial examples and cases.

Jan Bosch is professor of software engineering at Chalmers University Technology in Gothenburg, Sweden. He is director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between 11 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Jeppesen (Boeing), Siemens and Bosch) and five universities focused on software engineering excellence. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit’s Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden. His research activities include evidence-based development, software architecture, innovation experiment systems, compositional software engineering, software ecosystems, software product families and software variability management. He is the author of several books including “Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach” published by Pearson Education (Addison-Wesley & ACM Press) and ÒSpeed, Data and Ecosystems: Excelling in a Software-Driven WorldÓ published by Taylor and Francis, editor of several books and volumes and author of a significant number of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organized countless workshops.

In the startup space, Jan is chairman of the board of Auqtus AB and, until recently, Fidesmo in Stockholm, Remente, in Gothenburg, Sweden. He serves on the advisory board of Assia Inc. in Redwood City, CA, Peltarion AB in Stockholm and Burt AB in Gothenburg, Sweden. Jan also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website: www.janbosch.com.