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How can Software Product Management successfully be set up in a large IT organization by Reto Musterle and Sabine Bachmann, UBS

UBS is not a classic software house where the main goal is to generate revenues by building software (systems) for specific client needs. Our software products are one pillar within the whole value proposition to the client. These software products intensively interact with each other, often with strong dependencies in a complex ecosystem. 

We have successfully developed from a project oriented IT organization to a more product driven organization. We will present the challenges we’ve encountered during this transformation and provide useful insights on how we tackled them.