Feb
15
2:30 PM14:30

POST- CONFERENCE WORKSHOP

Track 1: “From Software Service to Product Business” by Hans-Bernd Kittlaus

The business models of software-related professional services and software products differ significantly. The workshop will focus on the differences and challenges of establishing a Software Product Business in a Professional Service Organization including a roadmap how to get there. There will be room for questions.

Track 2: “SPM Framework for early startups” by Haragopal Mangipudi

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Feb
15
12:00 PM12:00

"THE ART OF PRODUCT MANAGEMENT IN THE WORLD OF INTERNET OF EVERYTHING” BY HANS- BERND KITTLAUS

Traditionally, processes and structures for hardware and software product companies have been quite different. With software turning into the number 1 value driver even for hardware companies in the era of IoE, a combined approach is needed. Product management approaches for different business models are discussed.


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Feb
14
9:30 AM09:30

PRE-CONFERENCE WORKSHOP

Track 1- “Software Product Management Primer” by Hans-Bernd Kittlaus

The workshop provides an overview of SPM for beginners who want to understand what SPM is about and how they can prepare themselves for a career in SPM. The workshop will be based on the SPM framework of ISPMA . There will be room for questions.

Track 2- “SPM - The Mini CEO”- Strategy & Leadership Workshop by Haragopal Mangipudi

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